Wednesday, September 30, 2009

Ryan Does Denver

This last week I had an opportunity to fly to Denver to work with our great distributor down there, Unity Selections. I was going to tour the area with some of the sales reps to meet with their best customers and get to learn the market. It is always a fun thing to do, and I was definitely looking forward to it. While planning this little jaunt, I called up an old friend of mine, Rob Plut, who lives in Denver, and ask him if I could stay with him for a few days and catch up. During this quick phone call I was shocked to discover that I would also be in town for one of the greatest events that happens in America every year: The Great American Beer Festival! But more on that later…

Colorado is an interesting state. To its east lies Kansas, north is Wyoming, and to the south is New Mexico. This gives a crossroads feel to the state, and people from all walks of life find themselves in its capital, Denver. On my first day I drove with one of their fantastic reps up to Fort Collins. The town is home to the great New Belgium Brewing, so I assumed that this would be a beer town only. But no, they love their wine there too! As it turns out, I was told that our wine is the best selling Malbec that Unity Selections carries, and Fort Collins is a major purchaser of them. How cool is that!

After a long day of work Rob and I went to his favorite beer and wine shop, Little Raven Vineyards. Being more of a beer man, Rob hadn’t spent too much time checking out their Argentinean wine selection, but upon closer inspection we discovered that they are doing a brisk business selling the Gozzo Malbec.

Now, after a couple more days of work, the big night was upon us, the Great American Beer Festival was happening. This was my first time going, so I think that a little explanation is in order. It is a three day festival that takes place annually at the Denver Convention Center. They always sell out (this year there were 49,000 ticket holders and volunteers), have around 500 breweries, and your ticket entitles you to a one ounce pour of any beer that you want during the four and a half hours each day that it is open. This year, there were about 2,100 beers being poured, so even though we did our best we only managed to sample a fraction of them! Needless to say, people fly in from all over the world for this event.

Although we are in the wine business, many of you will remember that beer is always close to my heart. I started brewing beer in the college dorms (hopefully my old R.A. isn’t reading this) and during my time in Europe I really developed an interest in the craft. It was thrilling to be around so many people that are so passionate about what they were doing. The brewers and their representatives have spent lifetimes making their dreams come true, and what they are doing with beer has come leaps and bounds from where it was just 20 years ago. Some of the standouts for me were the Dogfish Head Brewery, who make historic and boutique regional beers at their brewery in Delaware. For example, they created a beer, called “Midas Touch,” that uses molecular evidence from an ancient Turkish amphora to re-create a beer from antiquity. Another brewery that I loved is called Chama River Brewing, and they make a beer that has been aged for five months in used wine barrels, giving the beer a delicious wine aroma right off the bat.

The list of favorites, of course, goes on and on, but a final thought about the beer industry in America is how diverse and regional it is becoming. The styles available are unprecedented, and people are experimenting with all new kinds of ingredients (jalapenos, maple syrup, vanilla, etc.). And it is beautifully not homogenized, you can definitely tell a Pacific Northwest beer from a New England beer from a Southern beer (is that terroir?).

It was a really fun experience to fly down to Denver for a few days. People all over Colorado are loving our wines, and every year they put on the best beer festival in the country. I will definitely be making this an annual event.

Tuesday, September 15, 2009

Being a Newby Again

Ryan turned 30 years old on Monday, September 7th, however he did not leave the 20s quietly. On Friday, Saturday and Sunday we partied like college students (well students with a bit more of a developed palette) in Vancouver , BC . Harkening back to the era of running to the border for a legal underage drinking experience, we ran to the border to eat, drink, and be merry. This epic weekend was full of surprises (who knew hardcore, leather-clan Goth kids are often professionals that get simply freaky at night), but one of my favorite surprises was learning that I enjoy scotch.

I love almost all forms of whisk(e)y. Shoot. My favorite drink for years was Jim Beam with ginger ale. However, when Ryan introduced me to the smoky, stinky alcohol called scotch, I was not so impressed. Now, I knew that not all scotches taste like campfires, but after this weekend, I learned how to love the smoke.

As a birthday present to Ryan I arranged a private scotch tasting at the Irish Heather. He loves Ardbeg…a distillery that makes the smokiest of smoky scotches. Armed with that knowledge, our whisk(e)y expert took us on a ride through the best of Scotland . I have to admit that it was a good exercise for me to be a newby taster again. I have a renewed appreciation on how intimidating it is to learn about booze. I felt silly asking base questions.

- Shouldn’t I know the answer to this?
- Will the bartender think I’m stupid?
- Will the people around me think I’m silly for being so interested?
- This tastes like garbage to me. Is it supposed to taste like garbage? Is that what we’re going for?

But like any good booze teacher, our guys at the Irish Heather were not only happy to answer my questions, they were turned on by the fact that we were so curious.

With the Whiskey Bible in hand, teachers at the ready, and seven different scotches to taste with different flavor profiles, I learned not only my favorite, but that with knowledge you can learn to enjoy what was at first a rather icky thing.

So note to everyone thinking about coming to an Elemental tasting…just come. Give it a try. Ask silly questions, and in the end, you may find something you love.

It was a great lesson, and a great memory.

P.S. My favorite was from Clynelish and Ryan’s was the Ardbeg Ugedail.

Wednesday, September 2, 2009

Falling in Love All Over Again With Each Other and with Gozzo

This week Ryan and I had the pleasure of pouring wine for the customers and staff at the Seattle institution, Delaurenti’s at Pike Place Market. Arguably, the market was where Ryan and I fell in love, so seeing our wine at such a place was a romantic thrill. We couldn’t help stopping to say to each other, “Look how far we’ve come!”

At this tasting we poured all 3 wines in our Gozzo collection, and they were a hit! The customers loved how approachable yet complex the wine was, and for $11-12 a bottle, they recognized its incredible value. But in addition to that, they loved that is was organic…and good.

Finca Las Yeguas is the name of the winery that makes the Gozzo wine. (You can see a slideshow of our trip to the winery here.) They began in 2001 with the goal to make a quality organic wine. Ryan and I, being the hippy-dippy Seattleites that we are, went to Argentina with the mission to find a good organic product. From my experience, a large portion of organic wines taste like the weeds the grapes were grown in…grassy, dirty, unrefined, and rustic to a fault. But not Gozzo! Finca las Yeguas hit their goal with this one, and we fulfilled our mission of finding it and bringing it to the States.

Not only is the wine good, but Fincas Las Yeguas is extraordinarily dedicated to organic practices and a product free of undesirable pesticides and containments. In fact, they purposefully purchased their land closer to the Andes than any other winery in the Mendoza region. Why did they do this? If you’ll remember, Mendoza is turned into an oasis by snow run off from the looming mountains. Clean water is funneled into the region by irrigation systems created by the original indigenous groups (wow!). By being closest to the mountains, their land is irrigated first, meaning that their water is not contaminated with pesticide runoff from wineries up stream. Because of this forethought and dedication to organic products, some claim that Gozzo has the least pesticide contamination out of any wine in the region. I don’t know if this is true, but I appreciate the effort!

Understandably, Gozzo has become our best selling wine. This is not to say that our other wines aren’t worthy of extreme praise (they are!), but for good reason, people want good organic. And now they have it.